Thursday, 24 October 2013

Blackberry - what next?

Blackberry seem to be on the brink of something and no-one is really sure of what! So what should Blackberry do now?
These are my thoughts on the matter and considering I know very little about Blackberry my thoughts could be rubbish!
Firstly Blackberry had a very very good system that crashed and harmed its reputation big time. This message system needs to be rebuild with a scaling factor built in, able to cope with millions of users reliably. And it needs to be secure, this goes without saying these days. Then the hardware. The Blackberry system, from what I saw of it seemed good and stable and able to be developed, but Android is now a dominant player, so I'd suggest that Blackberry develops 2 phones and 2 tablet, one of each with Blackberry system and one of each with Android, making sure both can communicate with the core Blackberry messaging system. The form factor of the phone I'd make would be a phone that is comfortable in the hand and comfortable to use. Maybe the use of polycarbonates for strength and feel. A lot of phones and tables look good but are a pain when holding and trying to use. And use some good marketing to launch it all, a countdown to a special launch, midsummer, outside for all to see, not in a conference hall, but a park or a railway station, the Grand Canyon might be a good place. Blackberry needs to look outside the box and do something a little different if they want to not only survive but be a player in the communications market.
In saying that Blackberry have just released there messaging app on Android and iPhone, and people seem to like it. May be there is hope, I hope so.
Just my thoughts. 

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